The latest updates on information selling and running an online infoproduct business

Content on your web site is important - that's a 'given' that anyone selling information knows, I guess. Fresh, keyword rich content helps you gain search engine ranking and helps your web site get noticed. Also, the more content you provide, the more you get people revisiting your site. And the more visits they make, the more likely they are to buy from you. However, there is another reason for ensuring your site has valuable content and that is you can make money from it. Indeed, you can make money from good content even if nobody buys anything from you. The reason is GoogleAds. If you display GoogleAds on your pages which are full of content you get relevant adverts displayed on your site. If the adverts are relevant to your audience, they click on them. And Google pays you money for each click. However, if your site has little content, or variable or weak content, Google doesn't know what ads to display. The result is that your site shows adverts, but they are less relevant to your users and hence your click through rate is very low. If you stuff your pages with good content, GoogleAds picks up what your page is talking about and displays highly relevant adverts to your users, enhancing click throughs. As a result you earn money from your content, even if nobody buys anything from you. To set up your own GoogleAds account go to