The latest updates on information selling and running an online infoproduct business

Having an information product is one thing, but it will only lead to limited sales. If you expand your infoproducts you can make more money. But if you simply provide an expanded book, you will probably not succeed. What you need to do is to turn your book into a range of options which people can buy in addition to the book. For instance you could run a one-day seminar, using the book's content as the focus for the day. Or you could provide even more in-depth information in a weekend 'butt camp'. There's also the option of making the material suitable for one-to-one coaching. You should have a couple of keynote presentations related to your ebook as well. In other words, turn your ebook into a range of speaking materials. That way you'll get speaking engagements from people who have already read your ebook and you'll get ebook sales from people who attend your speaking engagements.