The latest updates on information selling and running an online infoproduct business

If you look at a traditional retail business you can see some of the things we ought to do online. For instance, most retailers are selling things other people have made. Even car manufacturers don't sell their cars - they get other people (car dealers) to do that job.

Well, as an information product creator you are in the manufacturing business. You create new infoproducts in much the same way that a car maker develops new cars. So, why do you bother to try to do all the selling yourself? Get yourself some dealers. In our business they are called affiliates. Most affiliates sell very little, but that's because they are not supported by their manufacturer. I admit I'm as guilty of this as the next infoproduct creator.

But using the car analogy, car dealers are provided with brochures, adverts, posters, sales literature, email campaigns, newsletters and so on - all by the car manufacturers. Supporting their dealers in this way helps increase sales.

So, for your ebooks you need to provide similar levels of support to your affiliates. The more work you do for them, the more sales you will get. So my affiliates can expect to receive lots more information in the coming weeks!