The latest updates on information selling and running an online infoproduct business

Google has revealed some of its secret methods of ranking pages thanks to its application for a patent covering its technology. What this patent application shows is that speakers need to do several things in order to ensure their pages get high ranking within Google. The patent application shows that where you host your site is important and who is listed as the contact in the WHOIS record can also influence your listing. Google appears to check whether or not your host and your contacts are 'OK'. For instance, if you are hosted on the same server as plenty of 'adult' sites, you could lose ranking as a result.

Another important point revealed by the patent application is that you do not need to gain a lot of incoming links. Indeed, Google seems to find this a negative point. What they want is for your site to grow its external links on a gradual basis. Lots of sudden links can be seen as spamming.

Furthermore, the patent application shows that your web site needs to be updated regularly. Sites which don't get updated will lose position, unless they have information which is of the kind that never needs updating.

What does this mean for your site? It means you need a reliable host. It means you need to gain links occasionally. And it means that you need to add content to your site constantly.