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Increase infoproduct sales by linking to current events

Take advantage of popular fads or current trends. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity.

For instance, in the UK we are about to have an election. Over the next three weeks the UK will be in the midst of electioneering. Now, I have an ebook on Body Language, which is normally sold to people making presentations and giving speeches. But what about if I had a web site called 'check the body language of your MP'? It would get high traffic because of the current interest in the election. That would expose me to an audience of potential purchasers for my body language book and would provide a boost to my income.

Posted on Thursday, April 07, 2005

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