The latest updates on information selling and running an online infoproduct business

Most of us spend more time away from our computers than we do in front of them. What this means is that most of the people we meet are 'offline' rather than 'online'. Everyone we meet is a potential purchaser, so if you don't have the ability to attract them to your web site, you will lose out.

So, whenever you travel make sure you have with you some business cards which have your web site address AND a free offer on them. People will then go to your site to pick up the freebie. Also, consider having in your case, or in your pocket, a printed mini version of your web site - again with a free offer. You can then hand these out to really interested people.

One other thing - have a set of cards which merely has a box for a name and a box for an email address. Then have a line which says: 'By completing this card you give me permission to email you with further details. You can opt out of future emails at any time'. That way you can add people to your mailing list, even if they are nowhere near a computer.