The latest updates on information selling and running an online infoproduct business

TrustRank is a system pioneered by computer scientists at Stanford University. The system has been shown to work and it does one specific job - it ranks web sites according to the trustworthiness of their networks. In other words, if your site is linked to good, positive trustworthy sites, you will get a higher search engine ranking. Similarly, if your web site is linked to poor sites which have little content and which are considered 'spam' by TrustRank, your web site will not be rewarded with high search engine positioning. The system is designed to ensure that only sites with real, useful content get high rankings. At the moment it is possible to get a high position with only a little content. This new system, as yet not introduced by any search engines, will sort the wheat from the chaff, as it were. For you, what it means is that your web site and its link partners need to be solid, reliable and non spam sites.