The latest updates on information selling and running an online infoproduct business

Free information and free products can help your main product sell well. However, your free material must have real value. People want to get 'something' for nothing. They don't want 'nothing' for nothing. In other words, you need to also sell your free materials to provide real value. For instance, I give away a free ebook, called Body Language Basics. It is given to everyone who buys 'Stop Public Speaking Fear'. However, it is also on sale at $17. Hence people realise they are getting something which other people might pay for. It has real value. If you simply give away free bonus reports that everyone else hands out like sweets, your free material has no value and therefore does not help increase your sale.