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Watch your keywords for your infoproducts
Even though you may have produced an information product which people want, they may not always find your web sales page. Clearly, you should have organised things to use the relevant keywords which are being used. But don't assume that once you have set up your web page that's the end of your tasks and you can sit back and rake in the profits.
Keywords change over time. For instance, 'sending messages' became 'instant messaging' which became 'IM'. The process of keyword change can be quite rapid, so if you don't constantly monitor the keywords you use, using WordTracker for instance, your web site success could be reduced. So, always keep a watching eye on your keywords and make changes to your web pages as the keywords change and evolve.
Posted on Saturday, May 28, 2005
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