The latest updates on information selling and running an online infoproduct business

In the past few days I've been speaking to a couple of people who tell me that selling information is only suitable for a minority. Instead, they explain that they sell products or that they market a service. They claim they are not selling information. But I completely disagree; every business is in the information marketing business. Take, for instance, a supermarket that sells a whole range of foods and household products. If you were running that supermarket would you think you were in the information marketing business? Probably not. But you would be.

What do supermarket shoppers want to know about? Convenience. Speed. Low prices. That's what supermarkets sell in all their advertising. Hence an information product on how to do your shopping more quickly would be highly sought after. We all want to get rid of the chore of shopping. An ebook that told us how to do that would be just what's wanted by many people. There are such books on the market. For instance if you go to http://www.bostonhealthcoach.com/dvd.html you'll find a product on how to shop effectively for healthy foods. Who benefits from the sale of that product? A health food counsellor. Who actually gains more? The retailer who sells the health foods. So why, oh why, aren't they producing ebooks like this? Because they don't see themselves in the information marketing business.