The latest updates on information selling and running an online infoproduct business

When you set up your Google AdWords campaigns you need to include keywords that are for broad match, phrase match and exact match. Broad match means, for instance, that if you had online information marketing as your keyword your advert would appear if the person searching used any of those words in any order in their search term. With the keyword in double quotation marks "online information marketing" would mean their search term would have to include the phrase, but could also include other words such as online information marketing in London. The exact match is in square brackets as in [online information marketing]. This would mean that the person searching would have used this exact term and no other words.

If, however, you have plenty of keywords - and you should have plenty - typing in all the quotation marks and brackets is time consuming. You can do a search and replace using a word processor, of course, but that is also time consuming.

Thankfully, there's a handy tool around called GoogEdit (yes there is no L). This turns your keyword list into a list of broad, phrase and exact match terms which you can then load into your Google AdWords campaign.

You can find this program (it's free!) at http://www.googedit.com/