The latest updates on information selling and running an online infoproduct business

Most of us spend more time away from our computers than we do in front of them. What this means is that most of the people we meet are 'offline' rather than 'online'. Everyone we meet is a potential purchaser, so if you don't have the ability to attract them to your web site, you will lose out.

So, whenever you travel make sure you have with you some business cards which have your web site address AND a free offer on them. People will then go to your site to pick up the freebie. Also, consider having in your case, or in your pocket, a printed mini version of your web site - again with a free offer. You can then hand these out to really interested people.

One other thing - have a set of cards which merely has a box for a name and a box for an email address. Then have a line which says: 'By completing this card you give me permission to email you with further details. You can opt out of future emails at any time'. That way you can add people to your mailing list, even if they are nowhere near a computer.

Take advantage of popular fads or current trends. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity.

For instance, in the UK we are about to have an election. Over the next three weeks the UK will be in the midst of electioneering. Now, I have an ebook on Body Language, which is normally sold to people making presentations and giving speeches. But what about if I had a web site called 'check the body language of your MP'? It would get high traffic because of the current interest in the election. That would expose me to an audience of potential purchasers for my body language book and would provide a boost to my income.

Adding articles to your web site is a sure way of attracting search engine interest. In fact the more content you add, the better off you will be. That's because search engines love big sites with lots of content. But it is such a chore adding new articles to your site. You probably don't have time yourself to add hundreds of articles each week. Neither do you have time to cut and paste articles from article directories - plus that can be so boring. The only other way would be to pay someone to do it for you and that's an expense you could live without.

Well, now there is a way you can add articles to your web site instantly. Only last night I added over 200 articles to this web site within 15 minutes. Check them out at: http://www.webinfoselling.com/articles.

The way I did this was to use some new software which collects the keyword rich articles you want and then inserts them into your web site - all with a couple of clicks. It's so simple and it's accurate.

For more details see: http://www.grahamjones.biz/auto

A friend of mine lives in an old house and has old technology for music. He has a record player. The concept of CDs is only just entering his mind. So when I spoke to him about having an MP3 player, he thought I was from another planet.

In marketing speak there are several types of purchasers. My friend is clearly a 'laggard'. These are the people who wait until something is almost obsolete before they buy. Then there's the 'early adopter', someone who'll buy your products almost the instant they are available. These people like to have the 'latest' in everything. You probably know examples of people like these yourself.

Most people, though are somewhere between the two extremes, waiting until a product has 'caught on' before buying it. We are in the 'majority' phase of the marketing cycle with DVD players, for instance. A few years ago only a few people had DVD players; now most people have them, with only a few 'laggards' hanging on to their ancient VHS player with pride.

So what was it that convinced the majority to ditch their VHS platers and go for DVD? It was almost certainly all the positive support provided by the 'early adopters'. The views of 'early adopters' are essential in getting a product accepted.

That's why you need the people who buy your products right at the start to provide testimonials for you. You can then add these testimonials to your web site to encourage the 'majority' and the 'laggards' to buy. Most people buy products because other people support them. Without testimonials, your information products will only sell to 'early adopters' who make up only about 15% of your purchasers. You are unlikely to survive for long in a market without testimonials and support from people. So solicit testimonials whenever you can.

To really make a living online you need to be creating a new product every month. If each of your products sells just a copy or two a day, you'll soon be building a large income. But as time goes by, your older products will fade in popularity and hence you'll need to add new ones in order to maintain your income stream.

One way of ensuring you create a new product each month is to set a target of writing something every day. Just write 1,000 words a day and you'll have an ebook within the month.

Alternatively, get someone to write the book for you. Try elance.com to find freelancers who will write the text for you. You could also try buying ready made books from Nicheology. They write the bare bones of several ebooks each month. All you have to do is turn them into professional looking books.

Free information and free products can help your main product sell well. However, your free material must have real value. People want to get 'something' for nothing. They don't want 'nothing' for nothing. In other words, you need to also sell your free materials to provide real value. For instance, I give away a free ebook, called Body Language Basics. It is given to everyone who buys 'Stop Public Speaking Fear'. However, it is also on sale at $17. Hence people realise they are getting something which other people might pay for. It has real value. If you simply give away free bonus reports that everyone else hands out like sweets, your free material has no value and therefore does not help increase your sale.